NPCI

An employer-brand film with no office tour: the whole story is told through the screens two people share.

Discipline: Animation · Editing
Work: Concept · Edit · Post
Runtime: 2:03

NPCI wanted to attract talent, and every company claims a good culture. Shot the usual way, with an atrium, a breakout area and staged laughter over a laptop, the film would have looked like every other recruitment video.

So the film tells it sideways. Neil joins NPCI. Anvi, a friend settled in California, follows his first year from eight thousand miles away: the induction, the projects, the late nights, the wins. Nobody tells her NPCI is a good place to work. She watches, and by the end she wants in.

The Film

Two minutes, told entirely in messages, calls, shared photos and forwarded videos.

Best with sound. 2:03.

The Format

The reference was Searching (2018), a thriller that plays out entirely on desktops, video calls and camera rolls. The format works because you learn about a person from what they type, delete, retype and send.

It suited a recruitment film. A long-distance friendship already lives on screens, so the format is simply how these two would talk, and it let the film cover a full year of someone's working life without a scene of exposition.

What the constraint bought

Telling the story only through screens settled most of the other questions.

Distance became the point

Anvi being in California gives the film its narrator. She is an outsider watching NPCI through a keyhole, which is where the viewer being recruited stands too.

Culture shown as evidence

A screen only carries what someone chose to send, so the culture arrives as things people sent: a photo from an offsite, a video of a table-tennis rally in the office, a "Life @NPCI" group that keeps lighting up. Nobody says "great workplace".

Real footage, delivered digitally

Live footage of the office and its people appears throughout, always inside the frame as a video message being played or a photo being opened. The rule holds, and the footage lands better for arriving the way it would in real life.

A year in two minutes

Timestamps, read receipts and chat scrollback compress time. A jump from an induction message to a project win months later needs no caption.

The Turn

Anvi stops watching Neil's year from outside and turns up inside it. The last frame has no logo or tagline. It is a photo of the two of them at the NPCI reception wall, her new ID in her hand, sent through the same chat the story has been told in.